PROFESSIONAL HISTORY
My Experience
January 2010 - 19
EDUCATION
QUT Bachelor of Business (Advertising) & Bachelor of Creative Industries (Fashion Communication) with distinction 2014-2019
St Margarets AGS High School Diploma 2010-2014
Design College Australia Certificate III in Visual Communication 2013-2014
August 2022-
DIGITAL MARKETING AND CONTENT COORDINATOR PINKY AND KAMAL
details coming soon
September-
DIGITAL MARKETING MANAGER HOUSE OF SAULE GROUP
Digital Marketing Manager across 3 brands
PIPPA
By Ridley
House of Saule - fashion distribution
August 2020 - November 2021
SOCIAL MEDIA ASSISTANT
ECO TAN
Social media replies across multiple social media platforms. This requires excellent product and brand knowledge along with high-quality customer service skills.
August 2018 - March 2020
MARKETING AND E-COMMERCE COORDINATOR
KABANA SHOP
Starting as an intern in 2018 and quickly moving into an e-commerce and marketing assistant role, during my time at Kabana Shop I was lucky enough to experience a variety of roles working on a range of projects and tasks. My greatest challenge was stepping in as interim co-manager for a period of 3 months in 2019 during a company re-shuffle.
Over the 1.7 years, my tasks ranged from; copywriting product descriptions, managing social media channels, content creation, developing Kabana New Life sustainability project, developing 3 weekly EDMs, marketing strategy and development, managing all customer service channels, developing and implementing systems and process', wholesale product ordering, product uploads, developing Kabana wellness products, seasonal photoshoot creative direction and styling, assisting owner and manager, coordinating with Kabana social media influencers and brand ambassadors and product branding and launch.
June 2019 - Current
DAISY WAVES STUDIO FREELANCE WORK
Providing a personalised digital marketing and social media management service to an array of clientele. Daisy Waves Studio specialises in small businesses and startups in the Queensland/Byron Bay region. With a passion for bringing fashion, ethical and lifestyle focused brands visions to life. Other services provided and on offer; marketing strategy, product photography, branding, graphic design, product copywriting, Facebook and Google ads.
Current Clients:
TRAINING EVOLUTION
OCTOBER 2020 -
Digital Marketing Manager & Web Designer
PRESTIGE SERVICE TRAINING
OCTOBER 2020 -
Social Media Manager & Web Designer
BAY ESCAPES MANAGEMENT
April 2019-October 2020
Digital Marketing Manager & Photographer
TWO WINDS CABIN
September 2019-October 2020
Digital marketing manager
LULASOUL
September 2019-March 2020
Social media management & customer service
LULALIFE
September 2019-March 2020
Social media management & customer service
TWEED REAL FOODS
2020
Google ads campaign and Digital Marketing strategy
BELISSIMA BRIDAL BOUTIQUE
2019
Campaign shoot and product copywriting
KI ENERGY FITNESSS YOGA & PILATES STUDIO
2019
Digital Marketing strategy
ITAMI DIVISION
2018/19
Photography, Creative Direction & Social Media Management
April 2018-December 2018
MARKETING AND DESIGN INTERN
ITAMI DIVISON
Work experience with startup brand Itami Division launched Nov 18'. Duties include social media launch and management, assisting Creative Director with designing, collating mood boards and inspiration. Creative direction and styling for both campaign and lookbook shoots, content creation and customer service assistance.
May 2015- End of 2016
INTERN INTERIOR DESIGN ASSISTANT -
HOUSE AND GARDEN MAGAZINE
Assisting Houses and Interiors editor Kate Nixon and photographer Maree Homer on seasonal studio and house decorations photoshoots for Australian House and Garden Magazine. Shoots ranged from 3-7 day periods both in QLD and Sydney head office. The highlight was working on the 2016 Rio Olympics edition shoot and Renovation special cover shoot. Other tasks included; Copywriting captions and imagery selection.
2022
SKILLS & QUALIFICATIONS
E-commerce : Woocommerce, Shopify, Hootsuite,
MailChimp
Social Media: Instagram, IGTV, Reels, Snapchat,
Facebook, Youtube & Pinterest
Facebook Ads, SEO & Google Ads strategy
Digital & Film photography and editing skills
Graphic design skills: Use of Illustrator, Lightroom,
Photoshop & Premier Pro
Creative direction and photoshoot styling- Fashion, skincare, product, property & interiors
2022
INTERESTS
Fashion
Digital marketing & social media
Art
Health and wellbeing
Yoga
Surfing
Cooking
Travel